AVATARIUM: 'Pearls And Coffins' Video Released

January 8, 2016

"Pearls And Coffins", the new video from AVATARIUM, the Swedish metal project whose recording lineup includes Leif Edling, founding bassist and main songwriter of Swedish doom metal legends CANDLEMASS, can be seen below. The clip was filmed at Södra Teatern and Stora Vika, directed by Johan Bååth and produced by Robert Lundmark and Magnus Johansson from Bobin Film. Lundmark was also responsible for the editing.

"When I first heard 'Pearls And Coffins', the vulnerable beauty and violent darkness of the song really struck me," said Bååth. "'Machine guns and soulless fashion,' I pictured a cold war-like dystopian concrete dream world from another time in the past. When everything is lost, you let your deepest inner emotional feelings out, no matter how dark they appear.

"The fascination for and showing violence is always tricky and it will and should always affect you and make you think twice. I feel that the video and the lyrics are about our deeper, darker corners inside our human mind and in our hearts of momentary darkness, where violence might set seed and may grow. Showing the shoot-out was meant as a personal metaphor for just that and of course not to encourage violence in any way, shape or form.

"Before making this video, I was in close contact with my friend and filmmaker Jonas Åkerlund and his wife and stylist Bea Åkerlund and we agreed to make Jennie-Ann really stand out as a flawless Post War-Lipstick killer and a Femme Fatale. Bea recommended an upcoming Swedish fashion stylist, Christopher Insulander, who is really cool and innovative in a way that would make a huge difference in the appearance of especially Jennie's look and outfit. I truly think his work and creation is a piece of art that really makes the video look amazing and really stand out as something different for time to come…"

"Pearls And Coffins" is taken from AVATARIUM's latest album, "The Girl With The Raven Mask", which came out in October 2015 via Nuclear Blast. The CD was released in North America as part of a joint licensing venture between Nuclear Blast and Metalville.

"The Girl With The Raven Mask" track listing:

Digipack:

01. Girl With The Raven Mask
02. The January Sea
03. Pearls And Coffins
04. Hypnotized
05. Ghostlight
06. Run Killer Run
07. Iron Mule
08. The Master Thief

Bonus DVD (live at Hammer Of Doom festival in 2014):

01. Moonhorse
02. Bird Of Prey
03. All I Want
04. Tides Of Telepathy
05. Deep Well
06. Pandora's Egg
07. Avatarium

01. Girl With The Raven Mask
02. The January Sea
03. Pearls And Coffins
04. Hypnotized
05. Ghostlight
06. Run Killer Run
07. Iron Mule
08. The Master Thief

2LP

Side A:

01. Girl With The Raven Mask
02. The January Sea

Side B:

01. Pearls And Coffins
02. Hypnotized

Side C:

01. Ghostlight
02. Run Killer Run

Side D:

01. Iron Mule
02. The Master Thief

Due to his health condition, Edling was unable to perform with AVATARIUM at the band's recent gigs. Filling in for him was Anders Iwers from TIAMAT.

AVATARIUM's self-titled debut album was released in Europe on November 1, 2013 via Nuclear Blast.

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